PUTRAJAYA, 13 May 2016 – A total of 16 students from upper primary and lower secondary schools were announced as winners of last year’s Tourism Malaysia Essay Competition, during a prize-giving ceremony at the Putrajaya International Convention Centre (PICC) today.
The first prize winners of both categories received RM2,000, followed by RM1,500 for winners of the second prize, and RM1,000 for the third prize. The schools of the top three winners also received RM500 and a certificate. Besides that, a total of ten participants from both categories took home RM250 as consolation prizes, while their schools received a certificate each.
The Director General of Tourism Malaysia Datuk Seri Mirza Mohammad Taiyab presented the prizes and certificates to all the winners and representatives from their schools (please refer to the attachment for the list of winners).
The essay competition was organised by Tourism Malaysia last year from 20 October to 31 December, in conjunction with the Malaysia Year of Festivals (MyFest) tourism campaign. It was in collaboration with Astro Digital Publications, who promoted the competition in its publication, the ’Oh My English’ Workbook. The workbook, published four times a year, is used by many schools to teach the English subject. Its fun, comic-book style presentation, along with the use of popular characters from the ’Oh My English’ television comedy series, provided the perfect platform for tourism awareness among students.
The competition aimed to raise awareness and educate the students from primary and lower secondary schools on the importance of the country’s tourism industry. Besides that, it also aimed to promote the country’s tourist attractions and destinations to students and cultivate the habit of travelling in their own country.
MyFest 2015 was a continuation of the successful Visit Malaysia Year 2014, emphasising on the various festivals celebrated by the country’s multicultural society. A total of 25.7 million tourists visited Malaysia during the campaign, contributing a revenue of RM69.1 billion.
Both tourism campaigns are key drivers towards achieving the country’s target of 36 million tourist arrivals and RM168 billion in receipts by the year 2020, as outlined in the Tourism National Key Economic Area or NKEA.
For more media releases, media info and media features on Malaysia’s tourism industry, kindly visit the Media Centre of Tourism Malaysia’s website at http://www.tourismmalaysia.gov.my/
MALAYSIA TOURISM PROMOTION BOARD OR TOURISM MALAYSIA is an agency under the Ministry of Tourism & Culture, Malaysia. Tourism Malaysia focuses on the specific task of promoting Malaysia at all levels. Since its inception, Tourism Malaysia has grown by leaps and bounds and it has emerged as a major player in the international tourism scene. In 2015, Malaysia registered 25.7 million tourist arrivals and RM69.1 billion in receipts.
Through the Tourism NKEA (National Key Economic Area), collaborative efforts between the Ministry of Tourism and Culture, other Government agencies and the private sector have been enhanced to help secure Malaysia’s position as a leading tourist destination and achieve the country’s target of 36 million tourist arrivals and RM168 billion in receipts by 2020.
The targets set under the Tourism NKEA will be achieved through the implementation of twelve Entry Point Projects (EPPs) clustered under five themes: Affordable Luxury; Nature Adventure; Family Fun; Events, Entertainment, Spa and Sports; and Business Tourism.
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DESTINATION OF CHOICE
Strategic positioning of its unique resources and continued investments in development projects are pushing Malaysia to new heights in the world of MICE tourism.
Malaysia is positioned among the top tourist destinations in the world, and with its affordable cost and close proximity to global headquarters on the South-East Asian mainland, it is a regional hub for business tourism. An embodiment of variety, the “Gem of Asia” is as diverse culturally as it is geographically. Though just the 67th largest country by size, it is one of only 17 “mega diverse countries” in the world, highlighting its exceptional concentration of biodiversity. With so much to see in just one place, it is no wonder why tourism was the sixth highest contributor to GDP in 2014 and represents a central pillar of the country's economic diversification strategy.
Business tourism is supported in large part by specialized institutions such as UBM, the largest exhibition organizer in the country. The Malaysia Convention and Exhibitions Bureau (MyCEB) was established with the mandate to grow business tourism, specifically in the area of MICE, by increasing business tourism's share of total arrivals from 5% to 8%; MyCEB secured 152 events in 2014 alone.
Malaysia features traditional aspects of business tourism, such as rafting, all-inclusive beach resorts, caves, diving, and unparalleled golf courses (Malaysia was named Best Golf Destination in Asia by the 2014 World Golf Awards), but plans for sustainable MICE growth are aimed at leveraging the country's most unique resources to match evolving consumers trend in the MICE segment. Corporate planners are now looking for more unique ways to reward their employees with CSR initiatives. Marine life conservation projects, working with underserved populations, experiencing indigenous cultures, and preservation efforts at places like the Rainforest Discovery Center all offer a number of innovative opportunities for meeting these changing demands.
Investment has been a key factor in enabling growth of the MICE sector. Peninsular Malaysia has long benefited from the capital's state-of-the-art facilities, such as the Kuala Lumpur Convention Centre. Development elsewhere, however, has now equipped the rest of the country with the necessary support to benefit from lucrative MICE tourism. Major development projects such as the Kota Kinabalu Waterfront project and the Sabah International Convention Center, together with the success of tourism development companies like Karambunai Corp Bhd in attracting outside investments, all underscore the potental of MICE tourism in Malaysia.From unrivaled developments on the mainland to the world's oldest rainforest on the island of Borneo, Malaysia offers a host of opportunities to meet all needs of the MICE sector.